Apple (AAPL) Hires Burberry CEO Angela Ahrendts to Oversee Retail Stores

PHOTO: Angela Ahrendts, arch executive officer of Burberry Group, poses for a sketch during a London Stock Exchange Groups domicile in London, Jul 19, 2012.

Apple is apropos a bit some-more conform forward.

The association announced late Monday night that it has hired Burberry CEO Angela Ahrendts for a newly combined comparison clamp boss position on a executive team.

Starting in a spring, Ahrendts, 53, will news directly to Apple CEO Tim Cook and will manage a company’s online and sell stores. She will be one of a initial womanlike additions to Apple’s executive board.

Ahrendts is a conform attention veteran. Before apropos a CEO of Burberry in 2006, she was a executive clamp boss during Liz Claiborne and before that she was a boss of Donna Karan International.

Apple indeed collaborated with Burberry in Sep when iPhone 5s phones were used to snap photos during a runway show.

But Ahrendts isn’t a initial conform executive to be hired by Apple this year. Former Yves Saint Laurent CEO Paul Deneve assimilated a tech association progressing this year to work on “special projects.”

That special plan is rumored to be Apple’s iWatch or smartwatch, and that, attention experts say, is accurately because Apple seems to be poaching such notable conform executives.

“The wearables difficulty could turn as most about conform as it is technology, that would need a opposite kind of sell experience,” Patrick Moorhead, owner and principal researcher of Moorhead Insights, pronounced of Ahrendts’ hire. “Consumers take really severely what they wear on their bodies as it’s an countenance of who they are contra what they wish to do technologically.”

Apple has not commented to date on smartwatch reports, though Tim Cook has pronounced publicly that a wrist was an “interesting” and “natural” mark for a wearable devices.

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