BANGALORE: Before this year end, get prepared to watch double a series of videos or films on your smartphones during a same bandwidth your phone already has. “Even if we have a phone that has a bandwidth of 2 mbps, we can watch a few ultra high-definition cinema on it or double a series of customary clarification movies,” explains Srini Rajam, authority and CEO of Ittiam Systems.
What will promote this swell is a new video application record that has a capability of compressing vast visible and audio formats which, in turn, can be transmitted during a fragment of their size.
This new video encoding technology, called H.265, is nonetheless to be validated as a standard. But tellurian chip-maker Qualcomm is in a routine of facilitating this on their latest chip Snapdragon 800, with a program height offering by Bangalorebased Ittiam Systems. Semiconductor players like Qualcomm and Broadcom and program providers like Ittiam, among others, are tweaking their chipsets and solutions to offer high peculiarity video on mobile inclination and intelligent TVs.
While Qualcomm and Ittiam are operative on a H.265 technology that ensures high-quality video with reduction streaming, improved audio clarity, requires low bandwidth and maintains a good battery life, Broadcom is ramping adult a Wi-Fi capabilities of a chips.
Broadcom will be bringing out latest 5G Wi-Fi-enabled smartphones in a initial entertain of 2013. Both these semiconductor players are prepared with their particular technologies so as not to remove out in a competition when these technologies enter a marketplace for mobile devices, generally a smartphone market, in a large way.
The smartphone marketplace has seen an uptick in direct for chips from dual of a biggest players, Samsung and Apple. Samsung and Apple together consumed $45.3 billion of semiconductors in 2012, an boost of $7.9 billion from 2011, to paint 15% of sum semiconductor demand, while a sum semiconductor marketplace decreased by 3% overall, states Gartner. Broadcom depends Samsung and Apple as a customers.
With smartphone sales flourishing by 38% final entertain to strech 217 million units worldwide, and over 700 million units for a whole year, according to reports, vital chip-makers are gearing adult to punch a large share of this marketplace by their record edge. Talking of a new H.265 technology, Dr Murthy Renduchintala, executive vicepresident, Qualcomm Technologies and co-president of Qualcomm Mobile and Computing, says: “Smartphone users can watch ultra HD peculiarity films and audio marks though worrying about a battery life of a phone.
Qualcomm Snapdragon processors broach this capability to lift a knowledge of mobile users during really rival energy contra opening equation.” Ultra HD (2160 pixel) offers double a design clarity compared to a HD format (1080 pixel). This elaborating video application record is a new landmark. It started with a MPEG1 chronicle that was seen in video compress discs.
This developed into a MPEG2 chronicle as is seen in DVDs, to a MPEG4 chronicle as seen in camcoders, to a H.264 chronicle that relies on a internet. In a latest customary — H.265 — a volume of bandwidth consumed by a smartphone/smart TV can be cut by 40-50%, explains Srini Rajam. The new video record also reduces buffering to a good extent, he says.
To boot, it is now prepared for strange apparatus manufacturers to confederate into phones, says Rajam. The further of this reward underline is approaching to lift a cost of handsets, though it is left to a OEMs to confirm that, he says. Smartphones with H.265 functionality are approaching in a marketplace in a second half of this year, after a record gets ratified, says Murthy of Qualcomm.
“The vital precepts involving this record are prepared and a technical turmoil is over,” he says. Asked either this record can pull adult sales of Snapdragon 800, Murthy says, “it could be one of a many stimuli”. Qualcomm, saw a 36% arise in net distinction in a initial entertain of mercantile 2013 since of an uptake in a direct for 3G/4G inclination in rising markets like China.
Meanwhile, Broadcom, that creates chips that assistance mobile inclination bond to a internet better, is dabbling with a new Wi-Fi standard, called 5G Wi-Fi, that a association has already demonstrated in a intelligent TV operation during a Consumer Electronics Show final month. Broadcom had brought out a industry’s initial finish 5G Wi-Fi combo chips for smartphones, tablets, ultrabooks and other mobile inclination in July, 2012.
However, a initial 5G Wi-Fi enabled smartphones will be shipped in a initial entertain of 2013, says Rahul Patel, VP of wireless connectivity combos during Broadcom’s Mobile Wireless Group. These chips have a ability to step adult bandwidth roughly four-fold and can assistance users tide calm like videos to a phone, inscription or PC quickly. Besides, a series of inclination can be connected to a existent network.
Data can be accessed during any indicate of a residence or bureau since 5G Wi-Fi has a broader coverage. At a same time, it ensures longer battery life, says Patel. The pivotal reasons that are pushing a need for a transition to 5G Wi-Fi is a blast of video consumption, says Patel. Reports guess that video accounts for approximately half of a sum internet trade today.
Video trade is estimated to comment for 90% of a tellurian consumer trade by 2015, he says. Beside this, with 55% of a video being watched around tablets, smartphones and smart TVs, a stream wireless networks will not be sufficient to hoop rising bandwidth needs.